Event Planning - Certificate
Have you ever wanted to be part of the planning team for the Academy Awards? Have you ever looked at pictures from New York Fashion Week and wished you were part of the production team? Well our Event Planning Course will show you how. Become a Certified Event Planner with the Academy start your dream career today.
Price: $595 (*payment options available)
The course is perfect for those wishing to start their own Event Planning business, work for an event management company or within a conference venue, convention center or hotel. The course is offered by E Learning through our interactive Virtual Campus allowing you to chat to your tutors online, jump on the student forum, delve into the library of Podcasts and videos and check out the Job Board.
The course is completely self-contained and will give you a defined career path at the end of it. Our tutors will be by your side every step of the way and through our Virtual Campus you will feel as though you have attended class without the hassle of ever having to leaving your desk.
Course Details
Do you get a buzz from organization? Can you move at the speed of light and multi task at the same time? Do you have the patience of a saint, the skin of an alligator and the soul of an artist? If so, then this could be the career for you.
From when a client first approaches you with their event brief to helping them create a concept, control the budget and run the event itself, you will experience firsthand the expertise, creative mind and staying power required that comes with being an Event Planner. You will also have the option to include training and a 3 month all access license to America’s leading web based event planning software, Event Magic Pro, as part of your course materials. This will then be incorporated within your course assignments.
Your course will include 16 assignments, 14 of which are based on authentic event briefs. These assignments will lead you through every stage of planning an event from an Awards Ceremony to a 4 day Conference. You will be expected to treat your tutor as your client and the assignment you submit as your proposal.
Effectively you are building yourself a portfolio as you make your way through the course, allowing you to hit the ground running upon graduation. The last two assignments in the course focus on starting your own Event Planning business and gaining employment within the industry.
The Event Planning Certificate is the most hands-on and comprehensive course available in America and it will equip students with the knowledge they need to work as professionals in the Special Events Industry.
Course Units
UNIT 1 THE WORLD OF EVENTS
- The History of Events
- Event Types
- Event Jobs
- SWOT Analysis
- Event Do's & Don'ts
- Event Resources
UNIT 2 THINK LIKE A PLANNER
- Getting Organized
- Time Management
- Goal Setting
- To Do Lists
- Creating an Event Bible
- Timelines
UNIT 3 CREATING A CONCEPT
- Using the 5 Senses
- Developing a Concept
- The 5 C's of Conceptulization
- Brainstorming
- The Creative Process
- Idea Generators
UNIT 4 DEVELOPING A THEME
- Choosing a Theme
- Inspiration Boards
- Researching a Theme
- Using your Surroundings
- Telling the Story
- Creating the WOW factor
UNIT 5 THE PLANNING PROCESS
- Planning Templates
- Basic Budgets
- Communication Plans
- Avoding Mistakes
- Delegating Tasks
- Working as a Team
UNIT 6 THE VENUE
- Types of Venues
- Creating a Venue Brief
- Room Configurations
- Venue Terminology
- Conducting a Site Inspection
- Reading the Small Print
UNIT 7 CATERING
- Catering Choices
- Service Style
- Menu Creation
- Choosing a Caterer
- Catering Terminology
- Culinary Trends
UNIT 8 SPEAKERS & ENTERTAINMENT
- Music and your Event
- Thinking about Entertainment
- Choosing a Speaker
- Using an Agency
- Teambuilding
UNIT 9 PREPARING A BUDGET
- Defining a Budget
- Budget Expenses
- Revenue/Income
- Budget Tips
UNIT 10 THE FIRST CONSULTATION & PROPOSAL
- Meeting your Client
- Preparation and Research
- The Request for Proposal
- The Perfect Pitch
- Creating a Proposal
UNIT 11 EVENT BRANDING, MARKETING & PR
- Marketing your Event
- The Marketing Message
- Marketing Agencies
- Online Marketing
- Social Media Marketing
- Event Branding
- Sponsorship
UNIT 12 AUDIO VISUAL, LIGHTING & TECHNOLOGY
- How to use Audio Visual
- Techinical Budgets
- Lighting your Event
- Staging & Special Effects
- Understanding Power
- Podcasting
UNIT 13 TRAVEL, ACCOMMODATION & REGISTRATION
- Assessing Travel Requirements
- Air Travel
- Group Travel
- Selecint Accommodation
- Event Registration
- Registration Software
- Checklists
UNIT 14 CORPORATE GIFTS & MERCHANDISE
- Merchandising at Events
- Why use Corporate Gifts
- Sourcing Products
- Recognition Gifts
- Hot New Trends
UNIT 15 SUPPLIERS & STAFF
- Sourcing Suppliers
- Questions to ask
- Building Relationships
- Negotiating Tactics
- Finding Staff
- Virtual Help
UNIT 16 PREPARING FOR YOUR EVENT
- Finalizing the detials
- Run Sheets
- Tool Kits
- Flights & Transfers
- The Mobile Office
- Pre-Event Meeting
- Contingency Plans
UNIT 17 MANAGING YOUR EVENT
- It's Showtime
- Thinking on your Feet
- Management of On-Site Tasks
- Your Role with the Client
- Putting out Fires
- Avoiding Disasters
UNIT 18 STARTING YOUR OWN BUSINESS
- Finding Your Niche
- Your Target Audience
- Conducting Research
- Demographics & Market Analysis
- Evaluating your Competition
- Preparation Skills
- Tools of the trade
- Pricing and Defining your Services
- Writing a business plan
UNIT 19 ADVERTISING & MARKETING
- Creating marketing material
- Developing a marketing plan
- Marketing mistakes
- Designing your website
- Choosing advertising mediums
- Publicity and Public Relations
- Embracing Social Media
- To blog or not to blog
- The power of Networking
- Marketing on a Shoe String Budget
UNIT 20 CONTRACTS & INSURANCE
- The basics of a planners contracT
- The components of your contract
- Public Liability Insurance
- Professional Indemnity
